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ACTIONABLE INSIGHTS

Through bespoke self-discovery reports

HELPING YOU MAKE INFORMED DECISIONS

K2 Insight provides a wide array of reports and consultancy services for retailers and consignment partners. We help executives from departments such as Purchasing, CRM and Marketing make more informed business decisions.

Audience

K2 Insight provides dedicated reports for specific audiences, from business review and KPI achievement to providing insight into purchasing behavior, basket and trip that are updated weekly & monthly within a few working days.

CATEGORY CAPTAINS & LEADING BRANDS

We do KPI scorecards.
Bespoke reports for the largest and most strategic suppliers, to help drive total category growth, by store, format as well as by region.
And comprehensive reports designed to assess ongoing performance of department and category contribution to growth.

DISTRIBUTORS & IMPORTERS

Distributors needs and characteristics are different from regular Suppliers and this is reflected in our reports. We help identify opportunities for new lines, based on category trends and shopper behaviour.

For example a geographical scoping radar of pricing and distribution by store and store format.
We can also help identify opportunities for new lines, based on category trends and shopper behaviour.

SME / FRESH

Small Suppliers have limited resources, but are often most in need of reports to help grow the business. In a fast-paced world where consumer needs and requirements are changing rapidly, K2 Insight helps niche suppliers with:

Customized reports.
Identifying trends such as Organic, Vegan and Gluten-Free.

Services

K2 provides insightful category management and informed promotion and pricing decisions at all levels. We create self-discovery enabled reporting, powered by the world’s most powerful and reliable analytics engines. We also manage the process of Data Cleansing and Grouping to create order and process even the most complicated data sets, thanks to experience with GS1 standards.

We structure data

Complex data sets
Disorganized data sets
From multiple sources

We create actionable insights

Tailor-made
Self-discovery reports
Accessible on mobile & desktop

We provide support

Guide & educate executives
For both retail and supplier side
Address major trends

Predictive modelling & AI

We embrace machine learning and predictive modelling to help understand what is to be expected based on current realities.

Identify trends & seasonality

By looking at years of data changing trends and seasonality become more visible enabling better plans to maximize results.

Ranging planning & evaluation

Fruitful and meaningful discussions based on facts and realities, as opposed to emotions and gut feeling. Understand the importance of the most valuable shoppers.

Theme & promotion effectiveness

A lot of effort and budgets go into Marketing Themes and In-Store Promotion. Identify specific promotion types which lead to growth and when are shoppers most likely to participate in these?

Card Member Analysis

Get insight into card owners behaviour and spending by region, format, and segment. What is the contribution to overall sales from my card members by store/division/department/family? What are the differences between members and non-members on KPIs?

Total category growth

K2 can help suppliers look at total category & basket growth, not just their volume & market shares.

Format strategy

With diverse demographics and changing consumer trends, many retailers have adopted a format strategy. K2 helps suppliers adjust and keep up with the retailer strategies & requirements.

Shopper segmentation

Based on many different shopper characteristics, behaviours and years of shopper data we can help recommend more effective promotions.

Cross-merhandise & cross-promotion

Related categories, brands, and products lead to bigger baskets and higher penetration for NPD & Niche value-add goods.

Ad-hoc consultancy

Whenever questions might pop up, we are more than ready to provide you some extra help through our dedicated and professional team.

TRUSTED & CERTIFIED TECHNOLOGY

K2 Insight uses a carefully selected combination of proven, robust technologies, whilst embracing latest developments. This results in a painless evolution of long-time users and easy adoption by first-time users.

We have ongoing relationships with Gold and Platinum partners of reputable and well-established software companies and make sure all the data is secured.